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our story

Founded by Silvia Fresco, IN SANA emerged from the heart of Italy's eyewear capital, Belluno, and the dynamic spirit of Europe. It represents a harmonious blend of traditional craftsmanship and avant-garde design, born out of a period of personal rediscovery and a deep-seated belief in the transformative power of eyewear.

IN SANA is a revolution in personal expression.

Each pair of sunglasses is meticulously handcrafted, reflecting a commitment to quality, sustainability, and the art of individuality.

Our mission is clear: to redefine self-representation in an era oversaturated with fleeting fashions.

It's an invitation to those who seek authenticity and craftsmanship, to those ready to embrace their uniqueness and join a movement that transcends the conventional.

By offering bespoke, made-to-measure services, IN SANA ensures every individual finds their perfect match, both in style and spirit. This approach not only celebrates personal identity but also champions environmental stewardship through thoughtful production.

Together, we're not just changing the way you see the world; we're changing the way the world sees you. Join us at IN SANA, where each creation is more than a piece of eyewear—it's a step towards a more authentic, sustainable, and expressive existence.


a letter from the founder

"My name is Silvia Fresco, founder and designer of IN SANA.

IN SANA it's my personal journey, phase after phase. After a very dark period, I found myself designing sunglasses, and somehow they helped me finding a new meaning. They showed me that it's possible to extract simple elegant lines from chaos.

I believe each one of us hold inside so many different personalities or shades of ourselves, and that only a few are able to accept and respect them all. Society push us to choose who we are very early, and stick to that decision, but there is a lot more. Exploring ourselves can help us overcome feelings, face difficult situation... and sometimes we just need to feel a little more confident, funnier, shining bright or invisible. We have all the answers within us, if we care to listen.

I invite you to embrace the blurriness of life, accept it and trust it. My hope is that my sunglasses will help you feel whatever you need to in this moment of your life - it is all good. I wish they will give you the same feeling of worthiness that we should all feel in every moment of our life. You're cool the way you are, don't forget!

- Silvia"

Read more about my journey

Explore more about IN SANA's world.

Our Values